Responsible for:
digital extension concepts | copywriting
whassup!?
Back in 2001, the dawning of the information superwebs, there was an ad campaign called "Whassup?!" We didn't know it yet, but it would be the first example of viral marketing in the digital age with spoof videos featuring everyone from the SuperFriends to old jewish guys. This online effort taught you to speak Whassup in any language.