Here's a quick list of what I can bring to your company, agency or team:
* I create scripts, ideas, strategies, and lead cross-discipline creative teams
* I stitch narratives across product experiences
* I inspire teams to sing the same song. Move in a direction. And win.
* I thrive in the chaos of pitches
* I have a steady hand, don't freak out and deliver
* I have years of agency experience, all the niches, all the flavors
Here's a little more about me.
I'm glad you visited this page; it means you understand people are much more than just the pixels they push. I’ll save you the long, storied history of my career adventures (LinkedIN can do that), but with all my experience, I have incredible passion and energy to bring to any team. I love solving business problems, improving less-than-stellar experiences, and creating ideas. That energy is contagious, and enthusiasm sets fires.
Technology needs to delight.
We're so wrapped up in our touch points, channels, and feature sets that we forget to realize there are human beings on the other end of the digital things we make. Creating a smart or even emotive narrative still adds delight to experiences (digital or otherwise) and I believe brings people along to the next step. Writing with an authentic tone that captures the imagination is still valuable to your nifty new digital product, website, film, advertising, or social media campaign.Make a decision. Follow through.
Leaders know how to motivate people to work together and hard. They identify obstacles, set directions, and shatter paralysis. They should keep everyone’s eye on the ball without making it feel like a chore.
Engage everyone.
I don’t know about you, but fear never made me work harder. It made me check out. How do you get everyone to do great work? Make them a valued part of it. On every award-winning team I've been on, everyone was included and bought in.
Break the rules. Break your patterns.
The hardest thing to do is see and break your habitual patterns. This is the same for anyone creative. Good creative directors push to get their own vision. Great creative directors understand that every creative project has its own soul and help creatives and clients discover something new. Ask creatives for the ideas they left behind, and more often than not, you will find gold.
Don't forget to breathe.
A clear, present mind prevails. I purposefully take time to have fun. Play leads to new ideas and allows for gaining perspective. Let’s work hard, but let’s also have a laugh and enjoy whatever the day brings.