responsible for:
creative direction
frosted flakes
Every year Frosted Flakes rewards young athletes on their sportsmanlike conduct and overall athletic skills. One year Kellogg wanted to increase the number of entrants to the program. We created a more engaging submission process where kids could create their own personal sports mural and download to their desktops or share with friends. In under 4 weeks, we had over 30K murals created, up thousands of entrants from the previous year.