When Cheez-It said they wanted an inspiring way to launch a new flavor, we said, "Let your fans decide." They agreed. So we created the largest cheese-cracker-vote-off in the entire history of mankind, but we didn't stop there. In true Chicago fashion, we employed the "vote-early-and-vote-often" political strategy. The more one interacted with this Facebook app the more votes they could accrue for their favorite flavor.