![](https://cdn.myportfolio.com/cdd9d4c95145dd8137e850c96bbf7170/82ef373f-ab25-4cde-b5f6-cc441dc213a9_rw_1920.jpg?h=acde34923a518a0335f1a25acf141b10)
![](https://cdn.myportfolio.com/cdd9d4c95145dd8137e850c96bbf7170/32a778bc454de16cfa0aff1b_rw_1200.png?h=68c043b3b8d7d364c60fa3fb0b8bf549)
![](https://cdn.myportfolio.com/cdd9d4c95145dd8137e850c96bbf7170/fd8bc8e397157aeef3160ba3_rw_600.png?h=f9641cf9833a63754ee9fec3d5e354b2)
![](https://cdn.myportfolio.com/cdd9d4c95145dd8137e850c96bbf7170/5bc1c142e7efed9fb9190516_rw_1200.png?h=9809a8f660c470d30bd26c5f4686fb04)
responsible for:
hands-on creative direction
Grabbing a piece of Internet culture, we asked Tay Zonday to take his talents to Hostess' new choco-filled Twinkie. We think we hit social-media gold, and so did our audience with 50K more Facebook Likes and hundreds of re-tweets.